Affiliate Business Models

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Taking a look at pure Affiliate Business Models.

Stylight.de

Stylight.de is a pure Affiliate player.

How does that work?

They do marketing on the products of other E-Commerce shops and get a provision on that.

So far, so easy.

But why and how do they get traffic?

Content Marketing? SEO? SEA? To be explored (check the stats the below).

Of course that can be a nice, easy and simple business setup: no products, just an IT-system generating money.

The good ole affiliate pirates dream.

So, why does stylight work?

Are they doing better marketing than the original shops?

As i said, to be explored.

Stats 2014-11-07:

  • Similarweb
    • http://www.similarweb.com/website/stylight.de
    • Visits per month: 1 million
    • Bounce rate 35%
    • Visit duration: 4 Minutes
    • Pages per visit: 5
    • Traffic sources
      • 15% Direct
      • 10% Referrals
      • 73% Search
        • 38% Paid Search
        • 62% Non-Paid Search
      • 2% Social

Stats 2017-02-21:

  • Similarweb
    • http://www.similarweb.com/website/stylight.de
    • Visits per month: 2.4 million
    • Bounce rate: 53%
    • Visit duration: 02:26
    • Pages per visit: 3
    • Traffic sources
      • 12% Direct
      • 4% Referrals
      • 78% Search
        • 52% Paid Search
        • 48% Non-Paid Search
      • 4% Social
      • 2% Display

Paid Keywords: Mainly Brand-Keywords. Seems to be a Brand-Bidding-Machine. That could be the key.

There's possibly some minor display traffic going on (<1%), that might be either wrong data from Similarweb or a little bit of retargeting in the GDN - or a few selected placements inside the GDN


Top Affiliates they are working on:

  • Zalando.de
  • Amazon.de
  • AboutYou.de
  • Otto.de
  • ...


Top Brand-Bidding Keywords:

  • Wellensteyn
  • New Balance
  • Gabor
  • Naketano
  • Mango
  • Guess
  • Birkenstock
  • Mexx
  • Camel Active