Get ready to get your mind blown. Away!
But be warned: you will never find your jaw again because it will drop through a black hole to the bottom of the universe when you read this!
This is content.
Check your buzzword bingo.
Just write good stuff, create awesome images and videos: that is the actual bottom line.
But, of course nobody cares about the bottom line and wants: incredible Content Marketing Strategies.
So, here we go:
- Market Research & Keyword Research => Demand Research
- Identify Need / Demand / Intent of your users
- Satisfy Need / Demand / Intent of your users by providing absolutely awesome content that solves their problems andor makes them happy :)
- Make it shareable
- Gather feedback
- Rewind & repeat
- Set this up as a continuous process from end-to-end with nice howtos and manuals for your employees / co-workers / team-mates / crew.
Easy way: set up a separate room inside your company, fill it with a multitmedia production studio and a bunch of creative young people and let them go crazy. See what happens, guide, optimize: get awesome.
Yes, yes, i know, reality can be slightly more complicated and you actually have no money, no time and no ideas - and that's why you should stop trying to start content marketing. You are just not ready for it.
But if you are willing to invest some time and ressources: let's roll.
Content Marketing Management Tools
Think a few clicks further...
...have a look at Contently:
Content Marketing Links
No, this is not ordered yet, this is the Interwebz! This is on the line!
- Demand Media Infographic
Content Marketing Workflows - How to create content that matters?
- Keyword Research