Ecommerce Challenges & Solutions
- Onsite Search
- Recommendation / Upselling / Cross-Selling
- Category Trees / Dynamic Category Trees
- Pricing / Price Marketing
Online Marketing for E-Commerce
First focus on Search:
- Google Adwords
- Comparison Shopping Engines
- other PPC
Of course have your dynamic retargeting running all the time.
Of course do your email marketing.
Work on your conversion rate optimization.
Go Facebook Display Ads.
Once you are through with all these channels and did some landing page evolution, dare the next big step:
If you are done with your display machine - go offline marketing: TV, Radio.
Ecommerce Google Adwords Setup
Example Account: Ecommerce
This Google Charts OrgChart uses a Google Spreadsheet as a data source and displays a possible configuration for an Ecommerce Adwords account setup.
You can click on nodes to highlight them and doubleclick nodes to collapse or expand them.