How Google works - Slideshow Review

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The SlideShow

The SuperShortSummary

A successful company needs a value-based culture and an optimal workspace to attract techbizwhizkids that turn big ideas into reality.

Hey, actually i got quite close with this to Jonathan Rosenbergs answer when asked by Stephen Colbert "How does Google work?": "Brilliant smart creatives run the place".

First Impressions

2014-10-22


The Slideshow is promoting the new Google Book (no, not the BookBook by IKEA) by

  • Eric Schmidt
  • Jonathan Rosenberg
  • Alan Eagle

and a foreword by Larry Page.

I love the slideshow. I have no idea if the book is as good as the slideshow, because key lessons might already be condensed into the slideshow and the slideshow is much more visual.

I guess the book has more details on certain topics - but right now - let's look at the slideshow :)

Or let's see what i can remember without watching the slideshow again:

  • Smart Creatives
    • are people who know
      • tech
      • business
      • creativity
    • Am i a smart creative?
      • I clearly started out on the creative side, approached and embraced technology throughout my life but still am neither a professional engineer nor a professional coder, i turboboosted my business skills in the last years.
        • Hey, at least i once soldered and built my own Kung Fu Keyboard
        • Hey, at least i am a webdesigner, am still learning and just recently started working on my first computer game coding project
        • Hey, at least i scanned business models from inside out through the performance marketing perspective for 5 years nonstop
        • Hey, at least i'm an incredible hypercreative visionary
      • Heureka! I'm a really smart creative.
        • I promise i'll work hard on the tech part, because i got the creative and business part covered by now.
          • I even want to work on the tech part on a meta level, i want that everybody learns to code. Period. It's so sad to see the skills rotting away in sad employees minds that are wasting their potential everyday on dumb tasks in badly organized businesses.
          • Even worse: what happened in the past to people who were 50+ and didn't get hired anymore anywhere is now happening to people who are 25 and can not code! We live in a world of coding illiterates - and it makes me sad, because it makes them sad, because they feel powerless when it comes to tech. Because they can not use tech to the full extent of the actually existing technological potential.
  • SLOW
    • thousands of companies are SLOW
    • the world is accelerating, but many companies stay SLOW and therefore fall behind, or to say it harsher: SLOW companies will die.
    • Why are companies SLOW?
      • Their structures are not optimized for Smart Creatives
      • So, how do you optimize organizations for Smart Creatives
        • Give them freedom
        • Let them try, let them fail, let them learn, let them evolve
        • Choose some VALUES to create a COMPANY CULTURE that ATTRACTs SMART CREATIVES
  • Team size
    • Team Size should be small (please define more clearly!)
    • But there should be plenty of options to interact with members from other teams
  • BIG IDEAS
    • That's me. The only thing i don't publish right now on this website are my biggest ideas. But you might find them in your local startup newsfeed soon :)
  • Open information flow

So, how can we sum this up?

Let's try a few one shots:

  • A successful company needs a value-based company culture and an awesome environment to attract creative people with tech and business skills that know how to create and optimize profit algorithms and disruptive business models.
  • A successful company needs to create an environment where creative people with tech and business skills can thrive.
  • A successful company needs: values, culture, techbizwhizkids, big idea and perfect environment.
  • A successful company needs to be Google :)
  • A successful company needs a value-based culture and an optimal workspace to attract techbizwhizkids that turn big ideas into reality.

The Bullets - Round 1

Fast forward. Please. Sorry, didn't work - but at least it's a bullet-point-list and is covering every step of the slideshow. Actually it's just better to use the actual slideshow and this is just my personal second run through the slideshow and summarizing it in my own way.

  • Technology & business are speeding up.
  • Market barriers are melting away
  • Disrupting established business models is possible
  • Disruptive evolution is happening faster than ever, and accelerating to lightspeed
  • Consumer expectations are rising
  • Bad products fail in the long run
  • Good products win
  • Individuals and small teams can have a massive impact
    • experiment, fail, learn, experiment, fail, learn, experiment, succeed, SCALE
  • high impact people: SMART CREATIVES
    • tech-biz-whiz-kids
      • give them freedom
        • get amazing results, fast
  • Todays companies minimize risk instead maximizing freedom & speed
    • free information flow
    • failure is cheap today
    • decision-making: always seek the BEST answer (Toyota way: check!)
  • SLOW vs. FAST
  • Attract SMART CREATIVES
    • give them an environment where they can thrive and scale
  • Company Culture based on values that Smart Creatives care about
    • result: Smart Creatives care about your company and the work they do there
    • Create company culture: think, discuss and document the things you care about (=values), the way you work, and how you make decisions
      • Values
      • Organization
        • Decisions (actually decisions making process is a part of organization)
    • Then LIVE your Company Culture
  • SMALL TEAMS, crowded & happy
  • organize company around high impact individuals = WhizKid Rockstars
  • STRATEGY vs. Business Plans
    • Business Plans are futile
    • Keep your freedom to stay flexible
    • Don't base your company on a plan, but on a STRATEGIC FOUNDATION
      • Keep your plans as a compass, but feel free to change them anytime
      • But stick to your strategic goals! (actually that's what i'm missing in this slideshow so far: what are the strategic goals of Google?)
  • STRATEGIC FOUNDATION
    • create awesome products based on UNIQUE TECHNICAL INSIGHTS (or market insights / process insights / structural insights)
    • optimize GROWTH, not revenue (now that was a learning for me, i would have equalled both, but Google puts growth even before revenue (i know how to put revenue before profit, but, yeah, now i remember, monetization comes/came SECOND in many big startups) - so we are looking for scalable ideas / userbases / tools / services
    • scan and monitor the competition, but don't follow them (except if they did something right)
  • HIRING
    • HIRING IS THE MOST IMPORTANT THING YOU DO
      • Invest more time and ressources in hiring awesome people
  • ENVIRONMENT
    • Give your awesome people and awesome environment
  • DECISION MAKING
    • Let them know that they make a difference. Let them make a difference.
    • If you do it wrong you kill your smart creatives and therefore your business. It's that simple.
    • What is consensus?
      • Discussing all possible solutions from all possible angles and then voting for the best solution - and then put it into practice as one.
  • COMMUNICATION
    • make all processes transparent and visible (Toyota Way: check!)
    • maximize visibility
    • maximize transparency
    • maximize information flow
  • HIRE AWESOME PEOPLE, place them in an AWESOME WORKSPACE, live AWESOME DECISION-MAKING and AWESOME COMMUNICATION by FREE INFORMATION FLOW and you will get
    • INNOVATION!
  • INNOVATION
    • Innovation can not be ordered, but it can be ALLOWED.
    • AIM HIGH, even if you reach only 30% of your megalomaniac goal you'll reach more than if you would have aimed for 15%.
    • Build prototypes, not slideshows
  • ANYWHERE
    • Build Teams of Smart Creatives to seize the Opportunity
    • EVERYWHERE you have
      • People who see opportunities
      • People who are smart creatives
      • Team up and go!
  • BIG IDEA
    • What could be true in 5 years?
    • Imagine the Unimaginable
    • Bet on that future
    • Big ideas attract the best people
  • START NOW! (now that's a call to action to ORDER THE BOOK! Which i will do right away, as i already got too far down this rabbit hole to not dig to the end of it):

The Bullets - Round 2

How to be a successful company in 2014+?

  • The world is speeding up.
  • SMART CREATIVES are high-impact tech-biz-whiz-kids that can change markets in a minute.
  • SMART CREATIVES need an awesome workspace and work together in small teams.
  • SMART CREATIVES need easy access to all information in the company.
  • SMART CREATIVES need the FREEDOM TO FAIL to deliver AWESOME INNOVATIVE PRODUCTS.
  • Base your decisions on the best possible answer available until deadline.
  • MAXIMIZE FREEDOM & SPEED
  • SLOW vs. FAST
  • How to attract SMART CREATIVES?
    • WORKSPACE. Give them an environment where they can thrive and scale.
    • Develop a COMPANY CULTURE
      • VALUES
      • ORGANIZATIONAL STRUCTURE
      • DECISION MAKING PROCESS: Discuss all possible solutions from all possible angles and then vote for the best solution - and then put it into practice as one.
      • Then LIVE YOUR COMPANY CULTURE
  • SMALL TEAMS, crowded & happy
  • Base your company on a STRATEGIC FOUNDATION
    • CREATE AWESOME PRODUCTS based on BIG IDEAS (UNIQUE technical / economical / market / process / structural / futuristic INSIGHTS)
    • GROW FIRST, monetize later
  • HIRING IS THE MOST IMPORTANT THING YOU DO: HIRE MORE AWESOME SMART CREATIVES!
  • DECISION MAKING
  • COMMUNICATION
  • HIRE AWESOME PEOPLE, place them in an AWESOME WORKSPACE, live AWESOME DECISION-MAKING and AWESOME COMMUNICATION by FREE INFORMATION FLOW and you will get INNOVATION!
    • Innovation can not be ordered, but it can be ALLOWED.
    • AIM HIGH
    • Build prototypes, not slideshows
  • BIG IDEA
    • What could be true in 5 years?
    • Imagine the Unimaginable
    • Bet on that future
    • Big ideas attract the best people
  • START NOW!

Round 2 was already shorter :) But i already had to leave out important stuff.

Anyway, i'll try to make it even shorter in Round 3 :)

The Bullets - Round 3

This time i split it up to make it even easier to consume. Actually "Workspace" implicitly includes awesome company culture with open information flow and good decision making process, so we keep the company culture part separate - it should be so natural to have an awesome company culture, but we have to remind the world again and again, because a good company culture isn't the standard by now.


How to be a successful company in 2014+?


BASIC:

  • Take a BIG IDEA
  • HIRE SMART CREATIVES
  • put them in an awesome WORKSPACE
  • CREATE INNOVATIVE PRODUCTS
  • GROW FIRST, optimize monetization later


CULTURE

  • Create a COMPANY CULTURE around core VALUES and LIVE IT.
  • Commit to OPEN INFORMATION FLOW
  • Commit to consensual DECISION MAKING PROCESS
    • Discuss all possible solutions from all possible angles and then vote for the best solution - and then put it into practice as one.

The Show about The Book that The SlideShow was about

Whuat?

Do yourself a favour and check this awesome Q&A hour of Stepehen Colbert interviewing Eric Schmidt and Jonathan Rosenberg:


Some Data

  • Source: Eric Schmidt, Executive Chairman at Google
  • 2014-10-12: Uploaded to Slideshare
    • 2014-10-22: 271,334 Views
    • 2016-12-14: 4,243,639 Views

Official "How Google works" Landing Page

howgoogleworks.net

Order the book

If you are in germany you can order the book now on amazon.de



If you are outside germany - check the official website of the book