SEM

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Search Engine Marketing.

The term "SEM" causes confusion from time to time as there is no exact definition.

To some people SEM means PPC search engine advertisement.

To some people SEM means PPC search engine advertisement and search engine optimization. Or shorter: To some people SEM means SEA+SEO.


SEM = SEA + SEO?


Do as you like - but as this confusion doesn't help and people don't seem to have this problem with SEA, i'll stick to the term SEA for the time being: