{"id":237,"date":"2025-05-16T17:09:17","date_gmt":"2025-05-16T17:09:17","guid":{"rendered":"https:\/\/mcgrinsey.com\/mag\/?p=237"},"modified":"2025-05-16T17:10:44","modified_gmt":"2025-05-16T17:10:44","slug":"market-meditations-2","status":"publish","type":"post","link":"https:\/\/mcgrinsey.com\/mag\/market-meditations-2\/","title":{"rendered":"Market Meditations"},"content":{"rendered":"\n<p>Marketing is a meditation on people.<\/p>\n\n\n\n<p>Whoever understands people, understands the market:<\/p>\n\n\n\n<p>Whoever understands the market can build the right products and achieve: <strong>Market-Product Fit<\/strong>.<\/p>\n\n\n\n<p>Whoever understands people can craft the right messages and achieve: <strong>Market-Message Fit<\/strong>.<\/p>\n\n\n\n<p>Marketing is the act of sending signals that communicate a willingness to transact.<\/p>\n\n\n\n<p>The most efficient marketing is sending the <em>right<\/em> signal at the <em>right<\/em> time.<\/p>\n\n\n\n<p>Then the conversion rate, ROAS, ROI, and the transformation of vision into reality all fall into place.<\/p>\n\n\n\n<p>If you want marketing that works, choose your favorite path to building a sales machine:<\/p>\n\n\n\n<p><strong>a) Founder Flat-Rate from \u20ac2,500\/month<\/strong> \u2014 let your marketing run itself. Available to all ambitious teams that can invest at least \u20ac16,500 to take their marketing from 0 to 1 in just three months.<\/p>\n\n\n\n<p><strong>b) Performance Partnership for fanatical pros<\/strong> \u2014 we shoulder the entire risk for your case, and you pay only when your dream targets are met. Apply now!<\/p>\n\n\n\n<p>May the market be strong with you!<\/p>\n\n\n\n<p>Happy exploring,<\/p>\n\n\n\n<p>John<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is a meditation on people.<\/p>\n<p>Whoever understands people, understands the market:<\/p>\n","protected":false},"author":1,"featured_media":233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/comments?post=237"}],"version-history":[{"count":2,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts\/237\/revisions"}],"predecessor-version":[{"id":239,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts\/237\/revisions\/239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/media\/233"}],"wp:attachment":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/media?parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/categories?post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/tags?post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}