{"id":285,"date":"2025-08-13T15:43:32","date_gmt":"2025-08-13T15:43:32","guid":{"rendered":"https:\/\/mcgrinsey.com\/mag\/?p=285"},"modified":"2025-08-13T15:43:33","modified_gmt":"2025-08-13T15:43:33","slug":"all-marketing-will-be-video-all-marketing-will-be-games","status":"publish","type":"post","link":"https:\/\/mcgrinsey.com\/mag\/all-marketing-will-be-video-all-marketing-will-be-games\/","title":{"rendered":"All marketing will be video. All marketing will be games."},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"1024\" src=\"https:\/\/mcgrinsey.com\/mag\/wp-content\/uploads\/2025\/08\/all-marketing-will-be-video-marketing-876x1024.png\" alt=\"All marketing will be video marketing.\" class=\"wp-image-287\" srcset=\"https:\/\/mcgrinsey.com\/mag\/wp-content\/uploads\/2025\/08\/all-marketing-will-be-video-marketing-876x1024.png 876w, https:\/\/mcgrinsey.com\/mag\/wp-content\/uploads\/2025\/08\/all-marketing-will-be-video-marketing-257x300.png 257w, https:\/\/mcgrinsey.com\/mag\/wp-content\/uploads\/2025\/08\/all-marketing-will-be-video-marketing-768x898.png 768w, https:\/\/mcgrinsey.com\/mag\/wp-content\/uploads\/2025\/08\/all-marketing-will-be-video-marketing-1314x1536.png 1314w, https:\/\/mcgrinsey.com\/mag\/wp-content\/uploads\/2025\/08\/all-marketing-will-be-video-marketing-1752x2048.png 1752w, https:\/\/mcgrinsey.com\/mag\/wp-content\/uploads\/2025\/08\/all-marketing-will-be-video-marketing.png 1849w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/figure>\n\n\n\n<p><strong>All marketing was screaming on the market.<\/strong><br>Literally.<br><br><strong>All marketing was print.<\/strong><br>On paper.<br><br><strong>All marketing was radio.<\/strong><br><br><strong>All marketing was TV.<\/strong><br><br><strong>All marketing went online.<\/strong><br>Text. Images.<\/p>\n\n\n\n<p><strong>All marketing will be video marketing.<\/strong><br>Some companies are already there, most are still lagging.<br>Still tons of money to be made here.<br>This is NOW.<br><br><strong>All marketing will be games.<\/strong><br>All user experiences will be games.<br>All users will spend all their time inside games.<br>All marketing will be happening inside these games.<br><br>---<\/p>\n\n\n\n<p>As stated and predicted correctly by <a href=\"https:\/\/a16z.com\/\">a16z<\/a>:<br><br>\"Software is eating the world.\"<br><br>-&gt;<br>Software has eaten the world.<br><br>-&gt;<br>All software will become games.<br><br>-&gt;<br>Games are eating the world.<br><br>-&gt;<br>Games have eaten the world.<br><br>-&gt;<br>Everything is a game.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All marketing was screaming on the market.Literally. All marketing was print.On paper. All marketing was radio. All marketing was TV. All marketing went online.Text. Images. All marketing will be video marketing.Some companies are already there, most are still lagging.Still tons of money to be made here.This is NOW. All marketing will be games.All user experiences [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts\/285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":2,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"predecessor-version":[{"id":288,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts\/285\/revisions\/288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}