{"id":339,"date":"2025-12-09T18:07:47","date_gmt":"2025-12-09T18:07:47","guid":{"rendered":"https:\/\/mcgrinsey.com\/mag\/?p=339"},"modified":"2025-12-09T18:07:47","modified_gmt":"2025-12-09T18:07:47","slug":"the-next-big-thing-started-in-1990-and-is-still-right-before-your-eyes-the-web","status":"publish","type":"post","link":"https:\/\/mcgrinsey.com\/mag\/the-next-big-thing-started-in-1990-and-is-still-right-before-your-eyes-the-web\/","title":{"rendered":"The NeXT big thing started in 1990 and is still right before your eyes: The Web."},"content":{"rendered":"\n

The first server on the world wide web was maybe the most useful outcome of NeXT. Yes, the first website was published December 20th 1990 on a NeXT computer \u2013 of all things.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n



While the NeXT computers<\/strong> didn't become the next big brand in computers, it literally was the first computer serving the next big thing in humanity: the world wide web.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


So grateful that I can use it today. So fatefoolish that \"modern\" \"social\" \"networks\" discourage the use of hyperlinks and are actually way worse than the original web, from that perspective.

Web 2.0?
Web 3.0?
Web K.O.

\"Had a little now I have lot,
but I'm still Johnny from the blog.\"

\"Who let the blogs out?!\"

Weblog. A logbook on the web.

That's how it started... ...and that's how it will be after we broke out of these stupid walled gardens again.

Yes, they are beautiful gardens, but have you ever tasted the

WILD WILD WEB?

It's wild.

It's alive.

And it's growing.

And yes \u2013 this is a fucking hyperlink \u2013 linking you right out of this walled garden:

Inventor of the World Wide Web:
https:\/\/en.wikipedia.org\/wiki\/Tim_Berners-Lee<\/a>

First server created on a NeXT computer by Steve Jobs' NeXT Inc:
https:\/\/en.wikipedia.org\/wiki\/NeXT_Computer<\/a>

NeXT logo designed by Paul Rand and sold to Steve Jobs for 100k $ without any revisisions, feedback-loops or questions asked. Pay 100k, get logo, use it or not, it's done:
https:\/\/en.wikipedia.org\/wiki\/Paul_Rand<\/a>

Here's a link to the story on and video of the logo book Paul Rand used to present the new logo to Steve and the NeXT team:
https:\/\/www.logodesignlove.com\/next-logo-paul-rand<\/a>

And here's a link to the full NeXT logo presentation book:
https:\/\/www.paulrand.design\/work\/Logo-Presentation-Books.html#images-135<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n



How do you like your rabbitholes?

Yes.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The first server on the world wide web was maybe the most useful outcome of NeXT. Yes, the first website was published December 20th 1990 on a NeXT computer \u2013 of all things. While the NeXT computers didn't become the next big brand in computers, it literally was the first computer serving the next big […]<\/p>\n","protected":false},"author":1,"featured_media":341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts\/339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":1,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"predecessor-version":[{"id":343,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/posts\/339\/revisions\/343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/media\/341"}],"wp:attachment":[{"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcgrinsey.com\/mag\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}