Adwords Limits

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If you are looking for Adwords account, campaign, adgroup and keyword limits, then head straight to the Adwords API documentation:

Annoying limitations at the time of writing (2014-12-29):

  • Campaign Name length of 128 Characters
    • As i try to cram as much information as possible into the campaign names this is really annoying for my setups because it limits the freedom of campaign naming and therewith campaign name based reporting which is superfast, reliable and awesome!
      • Example: Try to mirror all category levels of a webshop with the full category names plus the product IDs - and you'll hit the limits quite fast.