CRO - Conversion Rate Optimization
From MCGrinsey Wiki
- Test the right things
- Test a lot
- Test faster, don't get stuck on conversions, test bounce rate, time on page, pages per visit, sub-goals, add-to-cart, enter-checkout, shares, comments, survey participants, email signups
- Use inhouse tools, Google Analytics, Adwords, Optimizely, Unbounce, VisualWebsiteOptimizer: just test!
- Don't get stuck on stuff the user loves if you want to innovate - true innovations are not necessarily things that users like.
- Start testing NOW!
Conversion Rate Optimization Tools:
- Google Analytics