CRO - Conversion Rate Optimization

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  • Test the right things
  • Test a lot
  • Test faster, don't get stuck on conversions, test bounce rate, time on page, pages per visit, sub-goals, add-to-cart, enter-checkout, shares, comments, survey participants, email signups
  • Use inhouse tools, Google Analytics, Adwords, Optimizely, Unbounce, VisualWebsiteOptimizer: just test!
  • THINK!
  • Don't get stuck on stuff the user loves if you want to innovate - true innovations are not necessarily things that users like.
  • Start testing NOW!

Conversion Rate Optimization Tools:

  • Google Analytics
  • Optimizely
  • VisualWebsiteOptimizer
  • Unbounce
  • CrazyEgg
  • HotJar
  • Mouseflow
  • (GhostRec)