Facebook Ads

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Never underestimate the power of the book of faces.





Relevance Score, Negative Feedback & Positive Feedback

Relevance Score does NOT impact reach.

Quote from Facebook documentation 2017-05-22:

  • Keep in mind nothing has changed in how Facebook ranks your ads as a result of relevance score. We are simply surfacing relevance score in ads reporting to provide more transparency to advertisers.

Relevance Score is not about ad quality but audience matching quality.

  • Negative Feedback
  • Positive Feedback

both have an impact on

  • Relevance Score

Relevance Score:

  • 1-10
  • 1 low, bad
  • 10 high, good

Things that suck in Facebook Power Editor


Existing rules can't be applied to new ad sets. Yes, right, you can not simply choose an ad set and apply an existing rule.

Rules start working the next day, not right away.

  1. timestamp 2017-05-22