Marketing is a meditation on people.
Whoever understands people, understands the market:
Whoever understands the market can build the right products and achieve: Market-Product Fit.
Whoever understands people can craft the right messages and achieve: Market-Message Fit.
Marketing is the act of sending signals that communicate a willingness to transact.
The most efficient marketing is sending the right signal at the right time.
Then the conversion rate, ROAS, ROI, and the transformation of vision into reality all fall into place.
If you want marketing that works, choose your favorite path to building a sales machine:
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May the market be strong with you!
Happy exploring,
John