Every founder needs a fucking terminator. Here's what it means – and how to get it. The TERMINATION CLAUSE is the most important aspect in any contract. The TERMINATION CLAUSE is the aspect we avoid talking about most. Because we want to talk about starting, trusting, believing, hoping – we don't want to talk about […]

The formula is easy: Short - Long - Short. The execution ain't for the faint-hearted. Let me elaborate: Level 1: You have to get in the game to master the game. 🕹️♻️💹 Get damn good at creating very short banger posts on social media. Sense the memescape like a memetic Mr. Miyagi. Master the memebattlefields […]

How to sell to an icecold audience over the internet and create trust from scratch? By sharing the real deal. By sharing the truth. By sharing more facts than Wikipedia, but making it more fun than a round of Super Mario Kart. By giving a fuck about the mass-appeal, but caring about the real problems […]

Use great reporting to defend your dreams against the dying of the light. In this article I explore how great reporting empowers great decisions and makes the difference between life and death of companies and the dreams of their founders. Along the way I'm figuring out how you can access great reporting for your company, […]