Big Content Bang Machine: Whoever controls the arena, controls the EMPIRE!

The formula is easy: Short - Long - Short.

The execution ain't for the faint-hearted.

Let me elaborate:

1. Short: create proven short bangers.
2. Long: turn them into blogposts, scripts and long videos.
3. Short: remix into short videos and share again.

Level 1: You have to get in the game to master the game. 🕹️♻️💹

Get damn good at creating very short banger posts on social media.

Sense the memescape like a memetic Mr. Miyagi.

Master the memebattlefields like a memetic Sun Tzu.

Monitor the memestorm like a memetic meteorologist.

As a marketing scientist who's exploring human communication on planet Earth you have to conduct your own response-research and send probes into the memespace.

A great place to do that is social media.

Send a broad variety of posts into the memespace.

Monitor their performance.

Re-iterate, re-use, re-purpose and repost refined versions after learning from the probing-account.

1. Use a probing account to go wild on the current meme-surf.
2. Monitor signals.
3. React to strong signals: double down on high response topics and focus your efforts on stuff that works.

Use personal accounts to BE in the memespace. If you don't participate in current digital discussion, then you won't learn to write banger content – which is a necessity to survive and win in the memetic jungle.

If you are not in the game, then you'll never be in the zone.

You have to spend time commenting current top accounts to learn the craft.

You have to play the game, if you want to master the game.

There's no way around it.

Social media theory doesn't do the job.

If you don't develop a sixth sense of meme-sensing you'll never spot waves early, let alone creating waves and coining memes.

Level 2: Turn memetic bangers into deep thought mindfood 📜🎬📺

Take your best short bangers and turn them into long form posts on your own website.

These long form text posts serve as the memetic magnets for your high resonance target audience.

You attract them with short-form, you convert them into true believers with long-form.

As you don't have time to write long-form on every topic on the planet – you only write to elaborate on high-response banger-posts from your social media probing.

See what you did:

1. You created short content to test the market. You collect the high response stuff and move on to step 2.
2. You take the best short content and turn it into long text content.

Now you have long form text, based on a social media core, that is PROVEN to work right now on the interwebz.

The logical next step: You use that text as a script for your new long form video on the same topic. You record it, edit it quickly and upload it to Youtube.

There you go: You now have a Youtube video on a proven hot topic.

Time for Level 3.

Level 3: Let it rain. Remix your elaborate meme-menu into cracked content croissants and serve them fresh with melting based-butter. 🥐🧈😋

Activate the memetic DJ mode to please the masses!

Now that you have your long content in the form of blogposts and videos, based on proven memetic banger core, it's time to split the atom and start the chain-reaction.

Time to remix!

Remix your long videos into short videos, add subtitles and FX to your liking and pour it into social networks again.

Details on MEME CLUB and how to become a NICHE NINJA 🥷

Most people die on level 1. Sry. If you give up before learning how to get initial reach and before breaking the algo for the first time – then this is not for you.

But for those who are interested I'm happy to share some recipes that help to get your first earned reach in the social media arena.

For the sake of simplicity, we use X/Twitter, because it's the fastest and most furious arena on the planet in 2025:

Are you ready to become an idea gladiator and fight it out in front of the people in the biggest arena of our times? Are you ready for the memetic collosseum? Are you ready to take Rome?

Then come with me, I've got something to show you...

1. Rule number one about MEME CLUB: You don't talk about MEME CLUB.
2. Rule number two about MEME CLUB: You break the fucking rules.

Let's assume you want to sell a B2B product – so you don't want to create random bullshit resonating with random idiots on the internet.

That's good.

That means we can zoom in and don't need to become pop stars.

Instead we become NICHE-NINJAS.

We are, where our targets are.

And our targets, don't even know that they are targets.

But we know it.

Let's assume you want to target deciders who have a strong network of other deciders.

So, how do you enter the mind of a modern decider on the top of the hierarchy of the Roman Memetic Empire?

You can just look at their X account and look at whom they are following.

Then you take those people and turn them into a list.

Then you access that list via X Pro.

Now you see a realtime version of a feed very similar to the feed of our targets.

But you see the chronological version.

So, if, for example Paul Graham of Ycombinator is following 1000 people, you just add them to your list, then go to that list in X Pro mode, and then you see all the freshest postings that are potentially influencing the mind of Paul Graham.

Then you just start commenting away like crazy. Don't think too much – don't think too little – and speak your real mind – otherwise you will be slow and shitty – but you have to be fast and witty.

So you do a nice speed-posting session on the freshest posts of the people whom Paul Graham is following.

You don't need any personal reach – because you are the first comment.

And if you do it right – then your comment resonates with

1. The next viewers of the post.
2. The original poster.
3. The target.

Why should your target see YOUR comment?

Because you were first – and you were fast and witty – so the next viewers like the comment and your comment becomes the favourite comment of the algo.

There you go: the first time you broke the algo.

Remember the third rule of IDEA GLADIATORS:

YOU HAVE TO HIT FIRST TO BE FIRST!

HIT FIRST!

FIRST BLOOD!

FIRST LIKES!

FIRST FAME!

That is how you train your mind in the memetic arena.

You will see – it's like a realtime action game – don't stop – keep doing it – and you'll get damn good fast.

Just comment away 50 times – then monitor the notifications right away, or the analytics the next day.

You will see what worked.

You will have to extract success patterns.

You will have to sharpen your senses.

You will have to become a memetic gladiator in the arena.

If you are not willing to step into the arena – then you can not learn – then you can never win.

The good thing: In this arena you have infinite lives. You can try as many times as you want.

Yes, you might ruin your RL reputation along the way – but you will learn how the fucking arena works, and if you understood the arena – then you understand the world.

"Whoever controls the arena, controls the crowd,
and whoever controls the crowd, controls the empire."

Are you ready?

Open the door:

🚪

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Review time: Formula TV presents Big Content Bang Theory