From Customer Journey to Sales Machine. How to sell complex products in e-commerce. Broken down with alarm systems.
The truth is brutally simple:
Your customers have no opinion on your product category.
They don't know alarm systems: except from Hollywood.
They feel one thing only: Danger → Fear → Protection.
That is exactly where you meet them.
Treat yourself to the full sales formula as a short podcast and become a sales god in 14 minutes:
The 2025 lesson: video first, or you lose
Wikipedia is not the most successful medium on earth. YouTube, TikTok & Insta are.
Why? Video = max information density + emotion.
A webshop without video in 2030 is like a shop without images in 2010. Dead.
The world's most valuable companies prove it:
Google (YouTube), Meta (Reels), Amazon (Prime Video), Netflix, Disney Plus, Apple TV
all recommendation engines running on video.
If the biggest corporations on the planet bet on video, what do you think your mid-market e-commerce has to do?
Exactly: video is mandatory.
Forget the 100-phase models: there are only 3 steps
- I have a problem.
- I want a solution.
- Which solution is right for me?
Your customers get problem and solution.
They just don't get which product to buy.
Your job: recommend.
The sales machine: 4 machines, 1 goal
- Attention machine → marketing channels + video
- Recommendation machine → alarm finder + video
- Reminder machine → retargeting + video
- Humanity machine → video as trust carrier
These four machines fuse into one big sales machine.
What does that mean in practice?
- Build an alarm finder (recommendation software).
- Back every recommendation with an explainer video.
- Keep reminding your leads (retargeting 10.0).
- Keep it human: through video.
The result?
More trust. More conversions. More revenue.
Enough talk. Time to BUILD.
Most customer-journey workshops end in endless slides and "Awareness: Consideration: Conversion" salad.
But your customers don't need PowerPoint. They need clear recommendations and videos.
Build the machine. Let it run. Win the market.
Download the full whitepaper with the complete deep dive here:
👉 Click ahoy! I'm John from McGrinsey.
We build sales machines that turn clicks into revenue.
More at McGrinsey.com
#RememberYourDream
#GamifyYourLife
#SayYES
