McGrinsey

Magazine

Analysis, playbooks and field notes from building performance marketing systems. Strategy, data, AI.

137 Articles
AI DJ Software: nothing good mashes up in one clickArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

AI DJ Software: nothing good mashes up in one click

Nothing good makes a finished DJ mashup in one click. Split the record into stems, lock tempo and key, and set one vocal on another instrumental.

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Who the Heaven was Jacob Lorhard?Artificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

Who the Heaven was Jacob Lorhard?

Who the Heaven was Jacob Lorhard? The St. Gallen rector who printed ontologia in 1606, on a schoolbook made of trees.

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100 new AI jobs.Artificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

100 new AI jobs.

100 new AI jobs. Everyone talks about AI, almost nobody counts the jobs. 30 names are up. The challenge is at least 100.

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Ontology: Four Primitives, and the Action Writes BackArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

Ontology: Four Primitives, and the Action Writes Back

Ontology has four primitives, and the action writes back. Palantir sends Forward Deployed Engineers. The ratio sits at 132.

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Who the Heaven is Luca Ferrari?!Artificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

Who the Heaven is Luca Ferrari?!

Luca Ferrari, born 1985 in Settimo di Pescantina, co-founded Bending Spoons. Nasdaq, 1 July 2026, about $18.4 billion. He keeps the apps he buys.

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THE BLUE SCREEN OF LIFE
John McGrinsey

THE BLUE SCREEN OF LIFE

One Mind UI. Rounder. Fresher. The blue screen of life.

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JEV Hype vs. Reality CheckArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

JEV Hype vs. Reality Check

JEV left stealth on 15 September 2026. Jack Rudenko: 70 to 500 ms, $0.042 per million input tokens. The comparisons are still the wrong ones.

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World Situation September 2026: The Typists Stand UpArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

World Situation September 2026: The Typists Stand Up

World situation, 24 September 2026. The US controls 8,003 corporate groups in the EU and EFTA, China including Hong Kong 2,135. Screen work gets...

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Amazon CRO: 73 percent click only the first listingArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

Amazon CRO: 73 percent click only the first listing

Amazon CRO: 73 percent click the first listing. An A/B test takes eight to twelve weeks, one at a time per product. Diagnose before you tweak.

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Strategic growth consulting: cyborg organization or deadArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

Strategic growth consulting: cyborg organization or dead

Strategic growth consulting from one hand. Elite team five maximum instead of 500. 100x jump. Cyborg organization or dead.

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McGrinsey State of the World 2026-09-17Artificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

McGrinsey State of the World 2026-09-17

McGrinsey State of the World 2026-09-17. Ukrainian army level 100, German economy level 1. Cyborg, meta-organism, lateral parallels.

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Project Stachelschwein: five million roofs, no missileArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

Project Stachelschwein: five million roofs, no missile

Project Stachelschwein is Germany's decentralised drone shield. Five million sensors, a phone as the first ear, an open protocol.

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Google Analytics 4: how to add users
John McGrinsey

Google Analytics 4: how to add users

GA4: add users only as Administrator. Account covers every property, property covers one. Editor for the agency, Administrator stays with you.

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Google Search Console: how to add users
John McGrinsey

Google Search Console: how to add users

Only owners can add users in Search Console. Full user for the agency, owner stays with you. Cap: 100 non-owners.

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Waiting for Grok GodotArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

Waiting for Grok Godot

There is an old book called Waiting for Godot, and I am waiting for the next version of Grok. SpaceX AI, Jensen's five layers, habit slows you down.

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Semantic Mining: we dig through reality to make meaningArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

Semantic Mining: we dig through reality to make meaning

Semantic Mining is the making of meaning from the infinity of the unknown. Data is there. The data gets mined. What we actually want is meaning.

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American Pie: Miss American Pie was never a girlArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

American Pie: Miss American Pie was never a girl

American Pie is Don McLean's 1971 farewell to 1950s America. Miss American Pie is not a girlfriend. The levee is an earth bank, and it is dry.

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