McGrinsey

Magazine

Analysis, playbooks and field notes from building performance marketing systems. Strategy, data, AI.

127 Articles
Who the Heaven: we now look for the heaven in the personArtificially generatedMcGrinsey Living Intelligence Systems
John McGrinsey

Who the Heaven: we now look for the heaven in the person

Who the Heaven is our biography method: heaven first, hell in the middle. One extra negative word in a headline adds 2.3 percent clicks. Issue 01.

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Who the Heaven is Travis KalanickArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

Who the Heaven is Travis Kalanick

You think Travis Kalanick is the fired Uber bro from a series. The company that fired him in 2017 invested in his robotics holding in 2026. Vision...

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Who the Heaven is Peter SteinbergerArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

Who the Heaven is Peter Steinberger

The man behind OpenClaw: from PSPDFKit bootstrapper to the name Jensen Huang praised on CNBC. We check his own narrative against TechCrunch...

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Who the hell is Eugene Schwartz?Artificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

Who the hell is Eugene Schwartz?

A copywriter without a Wikipedia entry is considered the most important in the direct marketing scene. We have measured his biography, his book...

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The Longest Game: Forty Years of Economic SimulationArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

The Longest Game: Forty Years of Economic Simulation

There once was a genre that wrote its manuals like textbooks. These games are almost all dead, their free recreations have been alive for an average...

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Games are eating the worldArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey

Games are eating the world

Software ate the world and never stopped. It is coming back through the most playful interface humans ever built, and the numbers are already there...

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You've got 42 promptsArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

You've got 42 prompts

The old startup doctrine was build, grow, raise, sell. There is a second option and it has never been this reachable: build to print. And when almost...

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Build It YourselfArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

Build It Yourself

For decades, standard software was the sensible decision. This calculation has reversed because custom development has become orders of magnitude...

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Said is not understoodArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

Said is not understood

The hardest part of communication was never knowing what you want to say. It's ensuring that what was meant arrives at the receiver. Four tools that...

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