McGrinsey

Magazine

Analysis, playbooks and field notes from building performance marketing systems. Strategy, data, AI.

127 Articles
19 Terawatts: Humanity's Energy BalanceArtificially generatedMcGrinsey Living Intelligence Systems
McGrinsey Research

19 Terawatts: Humanity's Energy Balance

Humanity runs on 19 terawatts of continuous power. Where the energy comes from, how much of it is electricity, what data centers consume, and what...

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What is an Ad-Angle?Artificially generatedMcGrinsey Living Intelligence Systems
HappyOctopode

What is an Ad-Angle?

One product, twenty angles, nineteen of them do nothing. Why the angle is the camera position on your product, where the word comes from, and the...

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Stop asking what consciousness isArtificially generatedMcGrinsey Living Intelligence Systems
Data McGrinsey

Stop asking what consciousness is

Science has no accepted theory of consciousness. You can still build something more useful: a functional map of your own mind, labeled honestly by...

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Why Most Conversion Tips Make Your Website WorseArtificially generatedMcGrinsey Living Intelligence Systems
Data McGrinsey

Why Most Conversion Tips Make Your Website Worse

Paint the button green, add a countdown, stack up testimonials: the usual conversion tips treat symptoms your website does not even have. The...

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Agent observability: see what your AI agent is actually doingArtificially generatedMcGrinsey Living Intelligence Systems
Data McGrinsey

Agent observability: see what your AI agent is actually doing

Agent observability is traces, metrics and evals for non-deterministic runs. Langfuse ~34,000 stars and inside ClickHouse. Phoenix, LangSmith...

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AAAS: Ass-Kicks as a Service
HappyOctopode

AAAS: Ass-Kicks as a Service

AI videos just fooled the author. Antidote is Quirk-Maxing with Vibe-Writing plus Ass-Kicks as a Service: hand over marketing to a genius iterating...

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If you know who you are, you can be who you want
HappyOctopode

If you know who you are, you can be who you want

Speak into your phone and see a live map of your thoughts, feelings and hidden parts. Happiness-Tech helps you know who you are so you can become who...

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Meet the AI Meme Millionaire
HappyOctopode

Meet the AI Meme Millionaire

Ben Benkhin went from Toronto gamer to AI meme millionaire by packaging obscure models into simple apps like Wombo and Dream that hit 250M installs...

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The Billionaire School That Wants to End School
HappyOctopode

The Billionaire School That Wants to End School

Kids hit top 0.1% scores with two hours of AI study daily at Alpha School. Joe Liemandt breaks 25 years of silence on Timeback and ending the factory...

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Marketing Processor McGrinsey
HappyOctopode

Marketing Processor McGrinsey

McGrinsey builds growth like Steve Jobs hired: only A-players. Two marketing nerds put pattern recognition to work so ambitious teams cut CAC and...

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