McGrinsey

Magazine

Analysis, playbooks and field notes from building performance marketing systems. Strategy, data, AI.

127 Articles
Startup Savants Deliver the Hotter Shit
Data McGrinsey

Startup Savants Deliver the Hotter Shit

Organizations claim to center User Experience but almost nobody takes it seriously. A strategic savant maps CAC, CLV and dominance, then offers...

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The kid who runs a videoarmy
HappyOctopode

The kid who runs a videoarmy

A soup-to-nuts playbook for a decentralized clipper army: raw footage, clear rules, and pay-per-view bounties that turn long-form minutes into...

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Market Meditations
HappyOctopode

Market Meditations

Marketing is a meditation on people. Whoever understands people, understands the market:

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Every founder needs a terminator
HappyOctopode

Every founder needs a terminator

The termination clause is your kill switch: it aligns incentives, defines how you work now, and guards your vision. Program it wisely or risk...

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Marketing agency revolution
McGrinsey

Marketing agency revolution

We take the risk, you only pay on success: Why is noone doing this? It's being done in sales πŸ† You pay on a deal. It's being done in a taxi πŸš• You...

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My team lets me grow. Thanks, John.
John McGrinsey

My team lets me grow. Thanks, John.

Sometimes your team shows you things about yourself you dislike. John's thank-you to the people who make mistakes visible and still forgive.

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