Marketing Processor McGrinsey

Steve Jobs knew: recruiting is not a side hustle, it is the ultimate discipline. He hunted A-players: people who push back, who contradict him to his face instead of buttering him up. Anyone who folded in the interview was out. Jobs wanted minds with opinions, smart people who play as equals.

A-Player all the way

A-players. That is exactly what McGrinsey is made of: currently Christina Kubanke and me, Johannes Jähnke. Two marketing nerds with probably the best pattern recognition in the market. We are the marketing processor.

Marketing Processor John.
Marketing Processor Christina.
Together: Marketing Processor McGrinsey.

We put our pattern recognition to work for the most ambitious teams. Fast. Smart. Likable. CAC down, CLV up. Efficient marketing for startup founders, decision makers & teams that think big.

Steve Jobs on hiring A-players

“Recruiting is hard. It’s just finding the needles in the haystack… I’ve participated in the hiring of maybe 5,000-plus people in my life. So I take it very seriously.”

He knew that A-players attract other A-players, and that B- and C-players kick off the decline. Chemistry, passion, intelligence: more important than resumes. And no compromises:

“The difference between the best person and the average person is 50 to 1. It’s a huge multiplier.”

Jobs' filter: Only the best.
Our filter: Only the best.

What we build

We do not build agency teams full of administrators.
We build growth with the smartest players in the game.

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McGrinsey.
For the joy of growth.

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House pick: Steve Jobs in his own words. Download it, feed the PDF into AI and keep Steve Jobs on demand at your side.