McGrinsey Templates: Google Sheets for channel and project work
McGrinsey Templates: Marketing Channel Plan and Marketing Project Overview as Google Sheets. Download links and John's feedback line kept.
McGrinsey Templates is the magazine shelf for Google Sheets that keep marketing work on one page. Hello Traveller. Grab a sheet, hit a high score, send feedback if a cell fights you.
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List of mighty McGrinsey templates
What each sheet is for
Marketing Channel Plan. Channels side by side: who you reach, what you spend attention on, what you expect back. Use it when someone asks “where do we show up?” and the answer is still a fog of tool names.
Marketing Project Overview. Projects in one view: owner, status, next move. Use it when parallel work starts colliding and Slack threads are pretending to be a plan.
Both sheets are working surfaces, not posters. Duplicate them into your Drive. Rename the tabs. Keep the columns that earn their keep. Delete the rest without guilt.
A simple weekly rhythm
Open the Channel Plan on Monday: which channel still earns attention, which one only burns calendar time. Open the Project Overview on the same day: which row moved, which row is theater. Close Friday with two lines of notes in the sheet itself, not in a side chat that nobody will find next month.
If a channel has no owner and no next experiment, it is not a channel. It is a logo on a slide. If a project has three owners and no dated next move, it is not a project. It is a group chat with a title.
How to use them without turning them into museums
- Duplicate first. Never edit the shared master as your live board.
- One owner per row. Shared ownership is how deadlines disappear.
- Date the week you touch it. A sheet without a when becomes folklore.
- Cut vanity columns. If nobody fills a field for two weeks, the field is dead.
- Link out to the real brief or ad account. The sheet points. It does not swallow every screenshot.
Help me improve these sheets: send your questions, ideas and feedback to john@mcgrinsey.com.
You are welcome to connect on LinkedIn.
Happy Optimizing,
John
Fact table
| Claim | Basket | From where |
|---|---|---|
| Original McGrinsey Templates stub published 15 December 2022 | Fact | Magazine archive, slug mcgrinsey-templates, id 185. |
| Listed downloads: Marketing Channel Plan and Marketing Project Overview on mcgrinsey.com | Fact | Original stub links, kept in this rewrite. |
| Feedback address john@mcgrinsey.com and LinkedIn profile johnjohnjohn | Fact | Original stub body. |
| Sheets stay useful when duplicated, owned per row, and trimmed of unused columns | Thesis | This rewrite. Working practice, not a measured productivity study. |
